SICAM Is Growing Every Year, Always Under the Banner of Top-Quality Relationships

15th January 2019

Even higher than in previous years, in 2018, the event’s international profile rose to 104 countries of origin for buyers and professionals who were present at the trade fair: the most significant increases were recorded in visits from distant and important markets such as Canada, the USA, China, Korea and Japan.SICAM has the highest level of visitors in terms of company roles covered: in fact, the amount of key players, people with senior management roles (general managers, owners and CEOs) rose to 42%; the number of designers and interior architects increased to 12%; while the percentage of professionals with sales and marketing roles remained at over 23%; and those with technical roles (directors and positions relating to production and purchasing in particular) stood at 16%.Last year’s edition also recorded the largest exhibition surface area filled to date, with over 16,500 m² net and a new hall set up especially. The strong retention of companies that participate at SICAM (the most recent editions saw an average of 90% of companies present confirm their participation at the following year’s event: a reconfirmation rate that is amongst the highest to be seen) suggests that this size will be confirmed for the exhibition area next October as well.