A new service for easier business relations

An interactive app for all operators exhibiting at SICAM 2017: a buyers and professionals’ automatic contact details acquisition system

SICAM is a well-established format, but every year new improvements are introduced to make our fair even more effective. Services are added or integrated, always keeping in mind the role of company representatives, the professionals who during the four days of the fair become the true key players of the event.
One of the innovations for SICAM 2017 is a new service available to all exhibitors: with a personal username and password, operators will have access to a SICAM App for the automatic acquisition of client contact details via smartphones, sidestepping the exchange of business cards and avoiding having to take notes. The concept is simple: the app is an easy an effective instrument that SICAM offers to all exhibiting companies, a tool that can run on all smartphones, the same device that exhibitors and visitors already use to organize and plan their days at the exhibition.
The management of contact data is a crucial activity at a fair, essential for both companies and buyers: the daily contacts and public relations are the main resource for the development of future business, and this is what SICAM is about, its core mission, especially towards the approach to international markets.
The key to the development of company business, exploiting to the maximum the opportunities that SICAM has to offer, therefore lies in the ability to manage effectively the high profile contacts a company makes at the stands, and planning the best follow-up for each contact and each operator – be it a buyer, a designer or a production technician.
The potential of the new app SICAM offers to its exhibition operators is therefore beneficial in terms of efficiency, both during and after the event, allowing companies to automatically build a 2017 SICAM contact database, arrange a follow-up agenda without the risk of losing any information, and easily outline and plan a future commercial strategy to give a positive definition to all the new contacts made in Pordenone.
With the idea of further implementing the app with additional services for operators and visitors for the next edition of SICAM, today this app represents a truly efficient tool for exhibiting companies – an evolution of the traditional SICAM exhibition format whose aim is to give all professionals at the fair the best operative conditions for the development of their businesses.