Embracing innovation as a winning development strategy: SICAM is the best way to achieve this every year

Every October, the SICAM show provides a meeting place for professionals from the international furniture supply chain, bringing together in a single event producer of accessories and components on the one hand and furniture makers on the other. The show takes place regularly at the same time and in the same place every year, fulfilling the needs of the foremost design and furniture companies, whose leading representatives with the greatest decision-making power flock to Pordenone.

Design, which is a fundamental ingredient of “Made in Italy” products, is the cornerstone of innovation, which furniture companies must increasingly pursue to renew themselves and boost their competitiveness on international markets. In the new era of artificial intelligence, the work of designers is not limited to designing innovative solutions in themselves, but has to consider more broadly the reasons that underlie the need for innovation, in order to develop a new winning product every time. This is why choices and trends that will distinguish the next furniture season all over the world are outlined every year at SICAM.

Speed of innovation, product variability and the possibility of successfully addressing different technical problems, while also developing appropriate “problem solving” techniques, are now the key aspects underlying the constant evolution of the international furniture, components and accessories market. Speed of innovation in the field of design varies significantly depending on various factors, including technological advances and specific market demands. This explains why fashion design and interior design, for example, require cycles of increasingly rapid innovation compared to more traditional fields, such as architecture.

In a general context of rapidly changing international markets, innovation (of products, processes and materials) becomes the determining factor for furniture companies to adequately adapt to unexpected and rapidly changing scenarios, such as economic recessions or the big technological changes that have occurred in recent years. The ability to evolve and react to changed situations, knowing how to seize new opportunities, becomes a fundamental competitive advantage for development. In this context, the annual SICAM event continues to be key to finding the most appropriate and current solutions to provide every company with the right tools to safeguard their business.