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Exhibitors' news #SICAM2024

ELEKTRA establishes subsidiary in the USA

04/06/2024 09:54:44

Light for the American market
ELEKTRA has now established a subsidiary in Wilmington, North Carolina, making its high-quality lighting systems available to customers in the USA. The company will thus be able to supply local furniture manufacturers and shopfitters with flexible, intelligent and sustainable lighting solutions.
With perfect timing in advance of the KBIS trade show in Las Vegas, ELEKTRA has decided to open a base in the USA. "We've been looking into the idea of directly serving our customers in America for a long time; the furniture manufacturers and shopfitters there have a great need for innovative, reliable lighting systems," says ELEKTRA's Managing Director Boris Niessing. The lighting experts from Enger therefore knew that it was time to serve this market on the spot through a local subsidiary. An advantage is that the American team has the know-how required for meeting country-specific requirements.
The team in Wilmington, North Carolina will serve manufacturers and distributors as of beginning 2024. Besides an office building, it has an external warehouse to facilitate fast deliveries. Additional distributors will help ELEKTRA to ensure reliable service. "We opted for Wilmington because the region is the home of many kitchen installers and shopfitters," says Niessing. "We want to serve this market and tap into its potential."

Optimum illumination with LED profile lights

04/06/2024 09:50:39

Streamlined, flexible and ultra-bright

Customized lighting brings out the special ambience in a room. This is particularly effective when the light source blends harmoniously into its surroundings. The LD 8288 aluminum profile light from ELEKTRA impresses with its slim cross-section of just 8 × 8 millimeters and high luminous intensity.
Filling dark corners with light is simple with the elegant LD 8288 aluminum profile light from ELEKTRA. A self-adhesive ribbon cable supplies the ultra-bright light source with power and can be easily installed by fitters and retail customers. Even a retrofit can be carried out in a short time thanks to the LD 8288's ease of use. Furniture remains undamaged during installation and subsequent removal. Depending on the installation situation, the light is glare-free, the color temperature can be controlled, and the reliable technology guarantees a long service life and a high light output.
Reduced to the essentials with its slim 8 × 8-millimeter cross-section, this surface-mounted light is suitable for kitchens, bathrooms, living rooms and hallways. The linear LED light can be used flexibly and proves its worth at home and on business premises. It creates a pleasant lighting atmosphere, illuminates the surroundings perfectly and complements the ELEKTRA range of miniature profiles. The LD 8288 profile light looks particularly elegant in its trendy matt black color. It is also available in aluminum silver.